Case Study: Albert College boosts student recruitment with Movia Media

Albert College - Customer Case Study

Albert College, a co-educational independent boarding and day school in Belleville, Ontario, wanted to boost new student recruitment for the upcoming fall semester. To help meet its goal of increasing recruitment by 100% compared with winter 2016, the school partnered with Movia for a mobile billboard advertising campaign.

Movia ran a 4-week campaign on 1 truck between July 31 and August 31, 2017, delivering the message across the Greater Toronto Area. The campaign generated 1.6 million impressions in four weeks, helping Albert College reach its recruitment goals and providing a cost-effective advertising solution.

Albert College