Case Study: Lyft elevates its self-driving digital experience with Movetic

Lyft boosts pages per session 70% with Movetic

Lyft, the transportation company, faced increased market competition and consumer demand in the self-driving vehicle sector. They needed to elevate their digital presence to position themselves as an innovator. To address this challenge, they partnered with the vendor Movetic for a comprehensive website redesign.

Movetic developed a unified yet personalized WordPress website experience tailored to Lyft's diverse buyer personas, from everyday riders to engineers. The solution integrated Lyft's separate self-driving properties into one cohesive site with rich interactive content. This strategy successfully decreased the bounce rate by 20%, increased pages per session by 70%, and boosted the average session duration by 125%.

Lyft