Case Study: Kaizen Gaming scales player support across 19 markets with Moveo.AI

How Kaizen Gaming boosted its business expansion with Moveo's GenAI agent

Kaizen Gaming, a global GameTech company operating across 19 markets, faced the challenge of scaling its player support to handle massive traffic spikes during major sporting events while maintaining personalized, context-aware interactions for every user. Their existing system of scripts and static flows was unable to handle the volume and complexity, often providing generic responses that degraded the customer experience. They partnered with Moveo.AI to find a solution.

Moveo.AI implemented its platform, powered by the TrueThread persistent memory layer, to serve as the intelligence backbone for Kaizen's support. This solution integrated with over 10 external systems to provide AI agents with a complete view of each player, enabling precise and personalized conversations. The results were significant: Kaizen launched in over 10 new markets in a year, absorbed traffic spikes of 3x without degradation, and achieved customer satisfaction scores approaching human-level support, all while covering 100% of their product categories with AI in under two months.

Kaizen Gaming