Case Study: TAWI achieves global alignment and sector-specific campaign success with Move Marketing

TAWI strengthens global alignment over 18 months with Move Marketing

TAWI, a leading provider of smart lifting solutions, faced the challenge of aligning its internal US and Swedish marketing and sales teams while developing sector-specific B2B campaigns. They engaged the vendor Move Marketing and its '8 Moves Programme' to create targeted strategies and compelling content tailored to key industries.

Move Marketing conducted a marketing audit and developed distinct creative concepts for campaigns targeting the logistics, food & beverage, and airport sectors. The solution included building SEO-optimized pillar pages, producing high-value video assets, and creating a library of case studies. This provided TAWI with a scalable content infrastructure, resulting in stronger global team alignment, clearer sector positioning, and an elevated brand presence as a global leader.

TAWI