Case Study: SMT achieves 35% organic search growth with Move Marketing

SMT grows organic search 35% with Move Marketing

SMT GB, the exclusive dealer of Volvo Construction Equipment in Great Britain, had a small internal marketing team that required external agency support to manage digital marketing and content production for their large organization. They engaged the vendor Move Marketing to use its campaigns service to act as an extension of their team, a need that intensified after they acquired another company, AGGPRO, and needed to unify marketing efforts.

Move Marketing implemented an always-on marketing solution with proactive digital support, including SEO and social media strategy, and reactive ad-hoc assistance. This approach resulted in a 35% growth in organic search, which became SMT's primary acquisition channel, and a 101.5% increase in new social users, significantly expanding their reach. Move also successfully launched an email marketing strategy and created a gaming-inspired sustainability campaign for the client.

SMT