Case Study: Hosokawa Micron Limited achieves 279 qualified leads with Move Marketing

Hosokawa Micron Limited generates 279 qualified leads with Move Marketing

Hosokawa Micron Limited, a global leader in powder processing technology, faced a challenge with limited brand awareness among new prospects. Their growth was concentrated around existing customers, and they needed a comprehensive marketing strategy to shift market perception and drive new business opportunities. They engaged the vendor Move Marketing and its 8 Moves Programme for a strategic transformation.

Move implemented a full digital transformation, beginning with strategic workshops to guide the work. They rebuilt the website with a structured SEO approach and created premium content, followed by a year of multi-channel campaigns for both brand awareness and targeted lead generation. This solution generated 279 qualified leads and attracted 29,606 users to the new website, successfully building a healthy sales pipeline for Hosokawa.

Hosokawa Micron Limited