Case Study: Goodfellow achieves 180% organic traffic growth with Move Marketing

Goodfellow grows organic traffic by 180% with Move Marketing

Goodfellow Advanced Materials, a leading provider of research materials, needed to transform its reactive, product-focused marketing into a strategic, internationally-focused effort. They partnered with the marketing agency Move and engaged their 8 Moves Programme to increase lead generation, sales, and brand awareness among global B2B decision-makers in materials science.

Move implemented a multi-year strategy beginning with brand repositioning and comprehensive market research. Their standout solution was creating The Materials Hub, an educational website and community platform for engineers, artists, and product designers. This move to community-led marketing, supported by consistent brand messaging and content, drove exceptional results for Goodfellow: 180% organic traffic growth, a 756% ROI from paid campaigns, and social media followers soaring from 127 to over 15,000.

Goodfellow Cambridge