Case Study: Centriforce Achieves 50% Organic Traffic Growth with Move Marketing

Centriforce grows organic traffic by nearly 50% with Move Marketing

Centriforce, a manufacturer of recycled plastics products, needed to increase global brand recognition and build on its market position beyond its flagship Stokbord® product. They required a comprehensive marketing strategy and implementation partner to address gaps in their brand architecture and digital presence. They engaged Move Marketing and its 8 Moves Programme to achieve this.

Move Marketing implemented a strategy that refined Centriforce's brand architecture and strengthened its digital presence through improved UX and SEO. This was supported by a suite of new content and an ESG report. As a result, Centriforce saw an organic traffic growth of nearly 50% year-over-year, with search now driving most website sessions. The campaigns opened new opportunities in priority markets and the new ESG positioning attracted positive attention, supporting growth into new sectors. Move Marketing continues to work as an extension of the company's marketing team.

Centriforce