Case Study: CD Projekt Red improves Gear store conversions with Move Closer

CD Projekt Red boosts store profit with Move Closer

CD Projekt Red (CDPR), a renowned Polish video game developer, faced challenges with its global online merchandise store following a surge in popularity from its games. The store, built on Magento, suffered from a poor user experience and operational complexity. CDPR tasked vendor Move Closer with improving conversions and streamlining the store to support business growth.

Move Closer conducted a UX audit and implemented a solution focused on simplifying the user journey and automating backend functions. This involved redesigning key elements like search results and category pages to reduce friction. As a result, CDPR reported a healthy increase in profit. Move Closer continues to manage the store, working to further improve conversions and automate processes.

CD Projekt Red (cdpr)