Case Study: Virgin Holidays boosts email engagement and traffic with Movable Ink

Virgin Holidays - Customer Case Study

Virgin Holidays, a major travel company, was looking to quickly enhance its extensive email marketing program, which included over 200 communication types and 22 million annual sends. They needed to achieve this without changing their infrastructure and turned to the vendor Movable Ink for a solution.

Movable Ink implemented a solution that used real-time data to dynamically personalize email content at the moment of open. By leveraging CRM data and API feeds alongside holiday deals, they created a sense of urgency. This approach from Movable Ink led to significant results, including a 65% lift in email awareness, a 31% increase in website traffic, and a 24% lift in total margin.

Virgin Holidays

Saul Lopes

Strategic Insights and Loyalty Manager