Case Study: Virgin Atlantic boosts bookings and revenue with Movable Ink

Virgin Atlantic boosts Black Friday revenue 922% with Movable Ink

Virgin Atlantic aimed to increase customer engagement through highly personalized email marketing without overburdening their internal resources. To achieve this, they partnered with the vendor Movable Ink to implement its data-driven personalization platform.

Using Movable Ink, Virgin Atlantic created dynamically personalized email campaigns leveraging customer data like loyalty status and browsing behavior. The solution enabled features such as live pricing, social proofing, and personalized imagery. This led to dramatic results, including a 922% revenue increase for a Black Friday campaign and significant lifts in bookings, site visits, and customer loyalty across multiple initiatives.

Virgin Atlantic