Case Study: United Airlines achieves 400% higher click-through rates with Movable Ink

United Airlines boosts click-through rates by 400% with Movable Ink

United Airlines needed to reduce the complexity of its marketing campaigns while increasing bookings and revenue. To address this challenge, they partnered with Movable Ink and Salesforce to leverage customer data for personalization.

Movable Ink implemented a solution using its time-targeting and dynamic content capabilities to create hyper-personalized email campaigns. This included gamified scratch-off promotions and real-time pricing updates, which resulted in a 400% increase in click-through rates, a 2000% lift in reward bookings, and a two-day reduction in production time per campaign.

United Airlines