Case Study: Toolstation achieves higher revenue and engagement with Movable Ink

Toolstation - Customer Case Study

Toolstation, one of the UK’s leading tool suppliers, wanted to create more visually engaging and relevant marketing experiences while saving its team production time and improving revenue and CTR. To do that, Toolstation partnered with Movable Ink and used its platform for personalized, automated email content built around customer behavior, location, inventory, and social proof.

Movable Ink helped Toolstation implement dynamic product blocks, live stock and savings data, store-locator content, abandoned-cart messaging, and post-purchase emails. The results included an 11% lift in revenue from social proof and inventory-based messaging, and a 73% lift in revenue from the automated post-purchase campaign, while also reducing the need for extra creative work from the marketing team.

Toolstation