Case Study: The Humane Society of the United States doubles GivingTuesday donations with Movable Ink

The Humane Society of the United States - Customer Case Study

The Humane Society of the United States sought to drive donations and engagement by creating a more compelling visual experience for its email campaigns.

Using Movable Ink's technology, they implemented a countdown timer to create urgency and integrated a live Twitter feed to amplify their campaign on social media. This solution helped them double their public donation goal, raising over $200,000 with email as the primary driver of this revenue.

The Humane Society of the United States

Heather Gorn

Senior Manager, Online Campaigns