Case Study: Thalia increases engagement and click-through rates with Movable Ink

Thalia lifts click-through rates by 300% with Movable Ink

Thalia, the leading bookseller in Germany and Austria, faced a challenge where manual CRM processes were consuming over 12 hours per campaign, leaving little time for creativity and resulting in lackluster engagement from their high-volume email strategy. The company needed to become more agile and personalized in a competitive market.

Using Movable Ink's automation and advanced personalization tools, Thalia streamlined production and implemented highly tailored email campaigns. These included abandoned cart reminders, interactive scratch-off features, personalized year-in-review recaps, and integrated social feeds. The results were significant, featuring lifts in click-through rates of up to 300%, an 80% increase in banner clicks, and a 13% lift in conversions.

Thalia