Case Study: Superdrug boosts clicks across channels with Movable Ink

Superdrug boosts mobile rich push clicks by 18% with Movable Ink

Superdrug, a health and beauty retailer, faced the challenge of creating a unique and data-rich omnichannel experience to drive customer engagement beyond simply deploying the same campaigns across every channel. They partnered with Movable Ink to implement its personalization and automation platform to address this need.

Using Movable Ink, Superdrug created highly personalized content powered by customer data. The solution included dynamically generated store maps for driving foot traffic, refreshed loyalty emails with progress bars and member pricing, contest promotions with visual maps, and mobile push notifications with real-time countdown timers. This strategy delivered significant results for Superdrug, including an 18% increase in mobile push clicks, an 11% uplift in email click-through rates from loyalty features, and a 63.88% lift in clicks for time-sensitive mobile promotions.

Superdrug