Case Study: Spartan Race drives higher registrations with Movable Ink

Spartan Race - Customer Case Study

Spartan Race, the world’s leading obstacle race company, wanted to boost race registrations over a holiday weekend, but with dozens of races nationwide, creating separate email templates for each market would have been time-consuming. They turned to Movable Ink and its location targeting app to deliver personalized, geo-targeted email content based on each recipient’s location.

Movable Ink’s solution used one dynamic template with 36 unique images and geo-targeted rules across 50 states to promote race-specific discounts. The campaign drove a 50% lift in website traffic, a 25% lift in new users, and a 13% lift in conversions, while Spartan Race reported generating 50% more site traffic with half the email volume compared with the prior year’s promotion.

Spartan Race

Denitsa Yordanova

Head of Lifecycle Marketing