Case Study: Sears drives urgency and boosts engagement with Movable Ink

Sears - Customer Case Study

The retailer Sears partnered with Movable Ink to address their challenge of driving urgency for a Craftsman Father’s Day promotion. The goal was to encourage customers to act on this time-sensitive offer.

Movable Ink's solution involved adding a real-time countdown timer to the promotional email, which displayed the days, hours, minutes, and seconds remaining in the sale. This strategy, combined with targeted copy and design, created a highly contextual email experience. As a result, Movable Ink helped Sears successfully drive significant revenue and customer engagement for the campaign.

Sears