Case Study: Madison Square Garden engages fans with real-time game reports using Movable Ink

Madison Square Garden - Customer Case Study

The New York Liberty, a WNBA team, partnered with Movable Ink to enhance their fans' gameday experience. Their challenge was to provide an app-like second screen for fans directly in their inbox, creating a more engaging and dynamic interaction on game days.

Movable Ink implemented a solution by delivering a live game report email. This email used dynamic content to display the real-time score and updated player stats each time it was opened. It also featured an upcoming games module with direct links to Ticketmaster. This strategy resulted in an 8% increase in unique opens over the previous year for the New York Liberty.

Madison Square Garden