Case Study: L’Occitane achieves 1:1 personalized marketing with Movable Ink

L’Occitane - Customer Case Study

L’Occitane, a global beauty brand focused on natural and sustainable products, wanted to make its email marketing more personal and relevant across changing customer preferences. Working with Movable Ink, the company aimed to improve engagement and drive stronger performance during key campaigns like Black Friday through more tailored content.

Movable Ink helped L’Occitane implement personalized email experiences using behavioral tracking, progressive polling for zero-party data, and location-based store maps. The results included a 7% year-over-year lift in average transaction value across the 4-day Black Friday campaign, along with higher conversion, average order value, and a more seamless customer experience.

L’Occitane