Case Study: INSP achieves highest-ever click-through rate with Movable Ink

INSP - Customer Case Study

The family-friendly TV network INSP faced the challenge of generating excitement for the premiere of its new original series, "State Plate," with an extremely tight deadline. They needed a solution to significantly boost email click-through rates for their tune-in campaign. To achieve this, they turned to the vendor Movable Ink for a dynamic email solution.

Using Movable Ink, INSP implemented a live, interactive poll within an email that allowed subscribers to vote for which state's episode they were most excited to see. This solution displayed real-time voting results, leveraging social proof to drive engagement. The campaign was built in just a few days and became one of INSP's most successful efforts. Movable Ink's solution resulted in the highest click-through rate the network had ever seen for a tune-in newsletter and provided valuable viewer interest data.

INSP

Wil Loesel

Digital Marketing & Product Manager