Case Study: HSN achieves higher revenue with Movable Ink

HSN - Customer Case Study

HSN, a $2B entertainment and lifestyle retailer, needed a faster way to produce daily “Today’s Special” email and web content across channels. Its team was spending too much time creating and proofing separate assets for HSN.com and email, making the process tedious and inefficient.

Movable Ink solved this with web-cropping technology that pulled live content from HSN.com directly into emails, keeping offers current without extra backend work. The result was a production time drop from 1.5 hours to under five minutes, plus measurable lifts of 12% in top-line revenue, 31% in traffic, and 11% in orders.

HSN