Case Study: HSN boosts conversions and clicks with Movable Ink

HSN boosts conversions by 30% with Movable Ink

HSN, a longstanding home shopping network, sought to automate its marketing to reduce manual workloads and create a more seamless, personalized omni-channel experience for its customers. To achieve this, they partnered with Movable Ink and leveraged its web cropping service to dynamically pull content from their website into emails and in-app messages.

Movable Ink's solution enabled HSN to automate the creation of promotional modules, drive app traffic through coordinated email campaigns, send personalized abandoned cart push notifications, and capture zero-party data for retargeting. This automation drastically reduced production time for campaigns from one week to just minutes. The partnership with Movable Ink yielded significant results, including a 30% increase in conversions and a 1000% increase in total clicks.

HSN