Case Study: Zales boosts CVR by 5.9X with Movable Ink

How Zales Revolutionized Their Email Marketing and Boosted CVR with Movable Ink & Syte

Zales, a leading jewelry retailer and eCommerce brand, was looking to reinvigorate its email marketing and drive more sales from triggered emails like abandoned cart and price-drop messages. Working with Movable Ink and Syte, Zales needed a way to replace generic trending product suggestions with more personalized, relevant recommendations that matched each shopper’s interests.

Movable Ink helped Zales implement dynamic email content powered by Syte’s similar-item recommendations, showing shoppers visually matched products in carousel modules within key triggered campaigns. The new approach delivered strong measurable gains: 3x more clicks, a 5.9% conversion rate uplift, and a 19% increase in average order value.

Zales