Case Study: Virgin Holidays achieves faster, more personalised email marketing with Movable Ink

How Virgin Holidays Uses Phrasee and Movable Ink to Optimise and Personalise Their Email Content

Virgin Holidays, a travel brand with over 200 communication types and 22 million email sends a year, needed a faster way to supercharge its email marketing without changing infrastructure. It turned to Movable Ink, alongside Phrasee, to help personalise and optimise email content at scale.

Movable Ink implemented intelligent content that personalised emails at the moment of open using real-time data, CRM data, and API feeds. This helped Virgin Holidays create one-to-one experiences more efficiently, cut email production time from one week to one hour, and improve campaign performance, including a 50–100% lift in engagement, a 65% lift in awareness through email, a 31% lift in website traffic, and a 24% lift in total margin.

Virgin Holidays

Saul Lopes

Strategic Insights and Loyalty Manager