Case Study: Ulta Beauty achieves personalized, automated email experiences with Movable Ink

How Ulta Beauty Quickly Leveraged Movable Ink for Personalization, Automation, and Crucial Time Savings

Ulta Beauty wanted to deliver “the email of the future” with stronger personalization, automation, and time savings, and partnered with Movable Ink to help modernize its email marketing. The team needed a way to create more 1:1 customer experiences, reduce reliance on IT, and adapt to changes like Apple Mail Privacy Protection while still using relevant customer data.

Movable Ink helped Ulta Beauty launch dynamic email experiences including an automated store locator, abandoned cart indicators, personalized loyalty and rewards visuals, and live polling for progressive targeting. The result was a more engaging, always-on email program that saved the team countless hours of manual content creation, improved consistency across channels, and delivered highly personalized content at scale.

Ulta Beauty