Case Study: The Very Group achieves 1:1 personalized mobile engagement with Movable Ink

How The Very Group Replicated a Winning Email Strategy on Mobile Channels With Movable Ink

The Very Group, the UK’s largest integrated digital retailer and financial services provider, needed a way to stand out in a rapidly shifting COVID-19 e-commerce market while keeping communications relevant at scale. They were already using Movable Ink for personalized email, and wanted to extend that success to mobile and app channels with more dynamic, 1:1 experiences.

Movable Ink helped The Very Group use web-crop data, Airship, and Taggstar integrations to activate real-time personalization across email and mobile, including location-based pricing, stock, store details, and social proof messaging. The results were strong: a 229% lift in click-through rate and an 819% lift in conversion rate for emails featuring sales and promotions, plus a 4% increase in CTR from social proof in email and improved engagement across push notifications.

The Very Group