Case Study: The Leading Hotels of the World achieves 90% greater email production efficiency with Movable Ink

How The Leading Hotels of the World Drastically Improved Email Production with Language Localization

The Leading Hotels of the World, a global hospitality consortium of more than 375 luxury hotels, needed a faster way to produce its monthly newsletter across six languages and multiple international markets. Manual email creation led to inconsistent branding and took weeks to complete, making production time-consuming and difficult to scale.

Using Movable Ink’s web crops, The Leading Hotels of the World automatically pulled hotel details, images, and content from its website into emails, creating a highly customizable and consistent experience. With Movable Ink, the team improved email production and achieved a 90% increase in efficiency, cutting hotel section creation from about 10 minutes to less than a minute and freeing time for new campaigns.

The Leading Hotels of The World