Case Study: Democrats drive higher donations with Movable Ink

How the Democratic National Committee Drove Donations Using Intelligent Creative with Movable Ink

The Democrats, specifically the Democratic National Committee, needed a way to engage millions of donors and voters ahead of the 2018 midterm elections while handling highly localized information at scale. They turned to Movable Ink to help create personalized email campaigns that could show state-specific election details, contribution history, volunteer opportunities, and polling place information without overburdening their design and production teams.

Movable Ink implemented intelligent, 1:1 creative and integrations for volunteer events and polling location data, enabling reusable, highly personalized campaigns. The results were strong: donation averages doubled from $20 to $45, online fundraising rose 38% versus October 2016, RSVPs from volunteer emails doubled, and custom polling places were served nearly 2 million times.

Democrats

Jessica C. Porter

DNC Deputy Email Director