Case Study: British Heart Foundation achieves higher engagement with Movable Ink live polling

How the British Heart Foundation Lifted Engagement with Live Polling

The British Heart Foundation, a UK charity supporting cardiovascular research, wanted a better way to keep MyMarathon participants engaged, connected to the community, and directed to helpful content. To solve this, British Heart Foundation worked with Movable Ink and used contextual email with live polling to encourage runners and walkers taking part in the month-long fundraiser.

Movable Ink helped British Heart Foundation create personalized emails with polls that showed how participants compared with others and then linked them to relevant tips based on their response. The campaign boosted engagement and supported runners through the challenge, delivering an open rate of 38.06%, a click-through rate of 13.82%, and a click-to-open rate of 35.82%.

British Heart Foundation

Elly Crump

Email Marketing Manager