Case Study: Brandsdal Group boosts agility and scales dynamic personalization with Movable Ink

How The Brandsdal Group Boosted Agility and Scaled Dynamic Personalisation Across Europe with Movable Ink

Brandsdal Group, the Norwegian eCommerce company behind Blivakker.no and Cocopanda, needed a way to deliver innovative, highly personalised email campaigns across multiple European markets without adding strain to a small marketing team. Working with Movable Ink, the team sought to replace labour-intensive, hard-coded workflows with dynamic content that could scale across countries, languages, and customer behaviours.

Movable Ink helped Brandsdal Group automate reusable, real-time email content blocks for campaigns like Flash Friday offers, behavioural newsletters, and a new welcome series. The solution pulled live offers, prices, reviews, and personalised products from Brandsdal’s tech stack and website, helping the team scale personalisation across five European markets; results included a 7.5x ROI over five months and a 320% revenue increase for Cocopanda Denmark.

Brandsdal Group