Case Study: The Bouqs achieves higher conversions and revenue with Movable Ink

How the Bouqs Company Drives Conversions with Intelligent Creative on Email + Web

The Bouqs Company wanted to make its email and website experiences more consistent, boost average order value, and reduce onsite drop-off by keeping customers engaged and moving them to convert. To do this, Bouqs worked with Movable Ink and its intelligent creative platform for email and landing pages, using real-time inventory, pricing, and personalized content across channels.

Movable Ink implemented live polling, personalized product creative, and dynamic landing page messaging that reflected customer preferences and behavior. The results were strong: a 37% site conversion rate and 5% lift in incremental revenue from the Mother’s Day campaign, a 20% lift in AOV from personalized creative, and a 75% lift in onsite conversion rates from landing page personalization, contributing to a 20% increase in revenue for transactional emails.

Bouqs

Phil Irvine

Director of CRM