Case Study: Steve Madden achieves higher engagement and revenue with Movable Ink

How Steve Madden Delighted Their Rewards Members with a Loyalty Campaign Using Movable Ink and Shaw + Scott

Steve Madden, the footwear and accessories brand, wanted a more personalized way to promote its mobile app and loyalty program, SM Pass. Using Movable Ink’s device targeting and intelligent content, the company needed to overcome limited bandwidth and incomplete CRM data while creating relevant, one-to-one experiences for its customers.

Movable Ink helped Steve Madden automatically tailor emails by device and dynamically include loyalty details such as member name, points balance, and points needed for the next reward. With support from Shaw + Scott, the campaigns were deployed smoothly and drove measurable gains, including an 18% lift in iOS downloads, a 68% lift in Android downloads, and 1.6x higher engagement and revenue.

Steve Madden