Case Study: Schibsted News Media achieves faster email production and scalable dynamic personalisation with Movable Ink

How Schibsted News Media Utilises Movable Ink to Cut Email Production Time and Scale Dynamic Personalisation across Brands

Schibsted News Media, the Nordic publishing powerhouse behind brands like Aftenposten, Bergens Tidende, Stavanger Aftenblad, and E24, needed a way to manage email-heavy customer journeys and personalize content across many brands with a small team. Before working with Movable Ink, they spent significant time manually updating articles, recommendations, and offers, which made it difficult to scale dynamic personalisation and avoid outdated content.

With Movable Ink, Schibsted built reusable evergreen content blocks, automated newsletter article feeds, added interactive polls and scratch-off features, and used personalized countdown timers in win-back emails. The result was faster production, better engagement, and lower churn, including a 225% lift in CTR and a 145% increase in unique CTR on one campaign, while also saving time and money across their email program.

Schibsted