Case Study: Sam’s Club achieves real-time personalized promotions with Movable Ink

How Sam’s Club Transforms Generic Promotions into Successful 1:1 Experiences with Movable Ink + SmarterHQ

Sam’s Club, the 8th largest retailer in the U.S. with 47 million members, needed a better way to deliver relevant, accurate promotions across email. Its manual, hard-coded product recommendation campaigns often became outdated by the time members opened them, causing mismatched pricing, unavailable items, and member complaints. Sam’s Club turned to Movable Ink and SmarterHQ to improve personalization and make its promotional emails more timely and useful.

With Movable Ink and SmarterHQ, Sam’s Club implemented real-time, behavior-based product recommendations with live pricing and inventory updates that refresh at open. The result was a more dynamic, automated email program that reduced complaints and dramatically improved speed to market, cutting production time from as much as 16 hours to as little as 3, and from around 14 hours to under 4. Movable Ink helped Sam’s Club deliver more relevant 1:1 experiences and stronger campaign performance.

Sam’s Club