Movable Ink
63 Case Studies
Case Study: Rakuten Viki drives personalized engagement and higher CTR with Movable Ink
A Movable Ink Case Study
How Rakuten Viki Utilized Movable Ink + Braze to Design Creative, Personalized Campaigns Across Multiple Audiences
Rakuten Viki, the streaming platform focused on Asian TV and film, wanted to engage diverse global audiences and a small team of marketers faced the challenge of creating personalized campaigns without complex coding or heavy IT support. Using Movable Ink alongside Braze, the company aimed to deliver dynamic email and mobile experiences that could scale across multiple customer segments.
Movable Ink helped Rakuten Viki build real-time, interactive campaigns such as scratch-off content recommendations and watch-party countdown timers, plus live polling and add-to-calendar features. The results were strong: a 500% increase in email CTR, a 22% increase in mobile CTR, a 17% lift in video play conversions, a 274% CTR increase for watch party promotions, and a 3% to 7% lift in subtitle contributions.
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