Case Study: Noodles & Company boosts engagement and revenue with Movable Ink

How Noodles & Company Grows Consumer Appetite in Their First Year with Movable Ink

Noodles & Company, the fast-casual pasta brand, wanted to strengthen customer loyalty and drive more engagement with highly personalized marketing across its omni-channel programs. To do that, the team turned to Movable Ink and its dynamic personalization capabilities to make campaigns more relevant, interactive, and data-driven.

Movable Ink helped Noodles & Company implement personalized, gamified, and time-sensitive campaigns, including polls, lunch offers, location-based store info, and a year-in-review loyalty email. The results included a 9x lift in click-through rate, $71 generated per 100 emails sent, and a 100% lift in unique open rate and revenue per 100 emails sent, along with an 80% lift in CTR.

Noodles & Company