Case Study: My Jewellery boosts email conversion and streamlines production with Movable Ink

How My Jewellery Uses Personalization in Email to Drive Conversion and Streamline Production

My Jewellery, a fast-growing Dutch jewelry, clothing, and accessories brand, wanted to deepen its personalization while simplifying campaign production. Before partnering with Movable Ink, the team had already been refining individualized marketing for years, but needed a more efficient way to create timely, visually personalized email content that matched each customer’s behavior and preferences.

With Movable Ink, My Jewellery implemented 1:1 personalized email experiences using behavioral data, geolocation, weather, shopping behavior, and live polling. Movable Ink helped automate image selection and content updates, cutting production time by as much as 300% and driving strong performance gains, including a 56% increase in conversion rate for abandoned cart campaigns, a 71% conversion lift for weather personalization, and a 255% conversion increase from progressive polling.

My Jewellery

Frederique van den Boogaart

CRO Team Lead