Case Study: Movember Foundation increases donation values by 30% with Movable Ink

How Movember Increased Donation Values by 30% with Dynamic Email Content

The Movember Foundation, the global charity focused on men’s health, wanted to improve its one-month fundraising campaign by creating a more personalized email experience that would help participants raise more donations quickly. Using Movable Ink, the team looked for a way to make campaign emails more shareable and urgent, with live content that could better motivate supporters to act.

Movable Ink implemented dynamic email content that displayed live fundraising totals and automatically updated in real time as donations came in. This created a highly relevant, forwardable email experience that helped participants share up-to-date targets with friends and family, resulting in a 30% increase in donation value compared with the previous year.

Movember Foundation