Case Study: Lastminute.com.au boosts mobile conversions with Movable Ink

How Lastminute.com.au Boosted Demand with Intelligent Content

Lastminute.com.au, the travel deals site, wanted to improve its monthly flight newsletter to drive loyalty and better engage mobile customers. The company needed more relevant, customer-centric email content with real-time pricing, personalization, and mobile-focused creative, and worked with Movable Ink to achieve it.

Movable Ink used its Real-Time Pricing Solution to deliver personalized flight deals based on each customer’s home airport, along with mobile-optimized, personalized images in the email. As a result, Lastminute.com.au saw increased demand, higher mobile conversions, and a lower unsubscribe rate, while also leveraging its API inventory to deliver real-time offers.

Lastminute.com.au

Candice Findlay

Database Marketing Specialist