Case Study: Jetstar boosts email engagement and conversions with Movable Ink

How Jetstar Created Inspirational Experiences with Movable Ink + Oracle Responsys

Jetstar wanted to improve post-booking customer communications by making emails more engaging and useful, while also driving revenue through add-ons like baggage and seat selection. The airline partnered with Movable Ink, using intelligent content with live website and API data in emails deployed through Oracle Responsys.

Movable Ink helped Jetstar personalize emails with real-time baggage options and pricing, seat availability and upgrades, and destination-specific activities, along with countdown timers and weather data. The result was stronger engagement and better conversion, including a 25% lift in click-to-open rates for the Inspire email and 30% CTOR lifts for both Seating and Baggage emails.

Jetstar