Case Study: HotelTonight achieves a 26% lift in CVR with Movable Ink

How HotelTonight Lifted Conversions with Live Pricing and Inventory

hoteltonight, a mobile travel app offering discounted last-minute hotel bookings, faced a challenge with their email marketing. Their emails often featured outdated pricing that did not match the real-time rates in their app, which created a poor customer experience and increased churn. To target customers with personalized messages, hoteltonight worked with Movable Ink to deploy a solution using real-time data.

Using the Movable Ink platform, hoteltonight implemented a campaign that displayed live pricing and availability directly within their emails at the moment each one was opened. This solution pulled dynamic content based on the user's location and loyalty status, ensuring highly relevant offers. The campaign, which was honored with an award for innovation, lifted conversion rates by 26% and increased average daily rates by $3, generating significant incremental value for hoteltonight.

Hotel Tonight