Case Study: Hilton achieves higher engagement and revenue with Movable Ink

How Hilton Boosted Revenue with a Data-Driven Campaign

Hilton wanted to surprise and reward Hilton Honors members with a highly personalized email that used real-time travel data to tell a more compelling story. The challenge was figuring out how to access and present the right data in a way that felt seamless and meaningful, and Hilton turned to Movable Ink for help with the email experience.

Movable Ink enabled Hilton to pull in selected data fields and personalize each email in real time, using thresholds and fallback messaging to keep the content flowing smoothly. The campaign delivered strong results for Hilton, including a 70% lift in open rates, a 37% lift in click-through rates, and an $82 per-click conversion rate, while also strengthening Hilton’s push for more personalized messaging across the company.

Hilton