Case Study: Delta achieves a 132% lift in click-through rates with Movable Ink

How Delta Lifted Click-Through Rates by 132% with Intelligent Content

Delta wanted to create a year-in-review email for SkyMiles Medallion® members that highlighted each customer’s travel activity, but the campaign was complicated by multiple tiers, personalized content, and complex business logic. Delta turned to Movable Ink and its intelligent content platform to make the experience more relevant and easier to deploy.

Using Movable Ink, Delta automated the pull of behavioral data into each email and updated logic rules on the fly, enabling highly personalized content at scale. The campaign streamlined workflow and drove strong engagement, delivering a 51% lift in open rates and a 132% lift in click-through rates, while also inspiring customers to share their emails on social media.

Delta