Case Study: Clarins Achieves 13x More Revenue from Triggered Emails with Movable Ink

How Clarins Utilized Movable Ink and Wunderkind to Create 1:1 Behavioral Campaigns that Drive Incremental Revenue

Clarins, the global luxury skincare and cosmetics brand, needed to adapt its personalization strategy amid tighter data privacy rules and a shift from in-store to online shopping. The company turned to Movable Ink and Wunderkind to deliver more relevant 1:1 behavioral email campaigns, improve triggered messaging, and grow its CRM list without relying on cookies.

Using Movable Ink’s dynamic content, Clarins built personalized offer banners, abandonment emails, and a revamped welcome series that reflected real-time website behavior and social proof. The results included up to a 15% lift in click-to-open rate for product abandonment emails, a 17.8% CTOR lift in welcome-series emails, a 13.1% conversion-rate lift, 5x more new emails captured in six months, and a 13x increase in revenue from triggered sends through Movable Ink-supported campaigns.

Clarins