Case Study: Bungie achieves higher engagement and personalization with Movable Ink

How Bungie Leveled Up Personalization with Movable Ink

Bungie, the gaming studio behind Destiny 2, needed a way to make its digital marketing more captivating during challenging economic times. The company wanted interactive, automated, and data-driven messaging that would deepen player engagement and reflect its player-first approach, and it turned to Movable Ink for help.

Using Movable Ink, Bungie built highly personalized email campaigns powered by zero- and first-party data, with features like polling, social sharing, and tailored content for live events and player milestones. The results included a 124% lift in CTR for Guardian Games, a 75% lift in CTR from polling campaigns, and an improved churn rate of 46%, with one year-in-review campaign even driving players to opt back in and reach the third trending spot on Twitter.

Bungie