Case Study: Boden achieves 2000% higher revenue per email with Movable Ink

How Boden Increased Revenue by 2000% with Email Personalisation

Boden, the UK fashion retailer, wanted to reengage high-value customers who had gone quiet and improve email click-through and revenue. Working with Movable Ink and its email personalisation technology, Boden built a campaign based on purchase history and real-time product recommendations to create more relevant, individualized emails.

Movable Ink enabled Boden to generate 19,977 unique email stories for 19,977 customers, pull live product details from the website, and automatically swap in alternatives if items were unavailable. The campaign delivered a 230% increase in click-through rate and a 2000% increase in revenue per email, with 1 in 10 customers making a purchase.

Boden

Lawrence Tatlock

Email Marketing Manager