Case Study: Hawaiian Airlines boosts revenue and engagement with Movable Ink

Hawaiian Airlines lifts revenue 75% with Movable Ink

Hawaiian Airlines faced a challenge with a rigid email marketing strategy that relied on an external agency, leaving them unable to quickly adapt campaigns in a fast-paced market or during unforeseen events. To gain independence and agility, they partnered with vendor Movable Ink and utilized its automation and customer-focused tools, including the Critical Messaging app.

The solution from Movable Ink enabled dynamic and rapid campaign updates. This allowed Hawaiian Airlines to send critical emergency communications during the Maui wildfires, deploy features like dynamic maps and live pricing, and retarget customers with abandoned bookings. The results were significant, including a 75% lift in revenue from live pricing tests, a 187% lift in conversions, a 9% lift in click-through rates from dynamic maps, and a further 6% revenue lift from the retargeting program.

Hawaiian Airlines