Case Study: Frontier Communications achieves faster, more personalized omnichannel marketing with Movable Ink

Frontier Communications boosts click-to-open rate and conversions by 903% with Movable Ink

Frontier Communications, a longstanding telecommunications provider, faced outdated and siloed marketing that was slow and generic, lacking the tools to scale personalization. They partnered with Movable Ink to address this challenge.

The solution involved integrating Movable Ink with a Salesforce Marketing Cloud migration to build a library of reusable, dynamic content modules. This enabled fast, personalized campaigns across email, push notifications, and in-app messages, including targeted polling. Using Movable Ink, Frontier decreased campaign production time by 36% and achieved a 903% lift in click-to-open rates and conversions.

Frontier Communications