Case Study: Florida Panthers achieve 1:1 personalized fan engagement with Movable Ink

Florida Panthers - Customer Case Study

The Florida Panthers wanted to increase fan engagement with more 1:1, data-driven email communications while staying fast and efficient for time-sensitive updates like score alerts and ticket presales. To do that, they partnered with Movable Ink and used its personalization capabilities with NHL API data to create more fan-centric email experiences.

Movable Ink helped the Florida Panthers launch interactive and personalized campaigns, including a scratch-off Pi Day email, a data-driven season-in-review, and countdown timer messaging for presale tickets. These efforts drove measurable results, including 24.71% CTOR on the scratch-off campaign, 9.4% CTOR lift on the season recap, and 24.68% CTOR lift from the countdown timer, while also contributing to increased revenue.

Florida Panthers